Tuesday, January 25, 2005

Sprint Denies "Tsunami Song" Connection

The Crossfader fired off a little missive to Sprint earlier today for their support of the "Miss Jones in the Morning" show on WQHT concerning the "Tsunami Song." Their response is as follows:

Statement From Sprint
* Sprint does NOT have any connection to the Tsunami Song aired on Hot 97 FM.

* Sprint strongly objects to any communication or other effort making light of the devastation of the tsunami disaster. The content of the "Tsunami song" clearly runs contrary to Sprint's commitment to diversity and inclusion, and is not in any way supported or condoned by Sprint. Needless to say, our hearts go out to the tsunami victims and their families -- for this and other reasons, the Sprint Foundation and our associates have worked together since the tsunami tragedy to raise funds
for disaster relief efforts and will continue to do so.

*Sprint has purchased advertising time on Hot 97 but was incorrectly identified as a sponsor of the segment of the show in which the song was referenced. In any case, Sprint was unaware and had no connection to the content of the "Tsunami Song."

*Sprint has expressed our strong concern about this content to the radio station. The station has issued a public apology and appears to have disciplined the responsible parties. Sprint continually evaluates acceptable content against our own guidelines and we will continue to monitor the process with all outlets in which we advertise.

1 Comments:

Blogger suitablegirl said...

i've never been more ready to leave sprint pcs. after six years of astonishing loyalty, when i brought them dozens of new customers (from w/i my friends and family), they are this craven?

contract be damned, i'm thinking about paying the fine and taking my money to a company with a backbone.

http://anna.typepad.com/herstory/2005/01/97_is_hot_becau.html

9:41 AM  

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